THE 2D AND 3D EXPLANATORY VIDEO. Why is it the best solution?
When it comes to differentiate yourself from the competition, to be original and to cross the wall of the traditional, 2D and 3D animation to create explanatory videos, at the same time as impressive, is undoubtedly one of the best options, if not the best.
I’ll sum it up in 4 words: impressive, illustrative, different and brief.
- A video like this allows us to create creative stories that would be almost impossible to make with a film (or would be very expensive).
- We can customise all the elements that appear to the client’s taste: scenery, characters and texts, either in 2D or 3D. In other words, it is a good option if we also want to express our corporate image through it.
- In an explanatory video we can communicate everything we need to explain in some way without it being “boring”.
- We can create a lighthearted, funny, emotional or serious video but from a more entertaining and dynamic approach, which does not lead the viewer to “disconnect” from what they are watching and listening to.
- It can last as long as you need to transmit everything you want without leaving anything out. However, our recommendation is that it should not be too long. We will make an impact in the first few seconds, and therefore, you will not need all the time in the world to connect with your viewer.
Explanatory video about how our private platform works with the client.
Other advantages that we can find in this type of video...
- The large number of uses we can give it. That is, we can use our explanatory video to insert it in different platforms: websites, social networks, presentations, trade fair stands, events..
- Greater visual impact on the user. If, for example, we want a 2D or 3D explanatory video to be placed on our website, it is more likely that anyone who enters it will stay longer. Because when they find an illustrated and different video, it will attract their attention and we will have an extra opportunity to catch them so that they continue browsing with us.
- Higher positioning in Google. Websites that include explanatory videos tend to get a better positioning.
(Explanatory video for Medux)
In summary, what characteristics should a good explainer video have?
- High dose of creativity: Creativity plays a very important role. It must be original, make an impact, and above all do it in the first few seconds to keep the viewer’s attention. If you don’t manage to do this, then it is more difficult for them to finish watching the video.
- Personality: Take the opportunity to create a unique video that is a true reflection of your brand or product.
- Be concise: For the same reason we have just seen. If we create very long explanatory videos, it will be more difficult to capture the interest until the end. Be clear about the message and the ideas you want to convey in order to do it in the shortest time possible.
- Develop a good script: If in every video there must be a story to tell, in an explanatory video even more so, as it will be created to explain something, whether it is a product, a service or a specific message. That is why it is so important to have a well-defined script.
So that’s it for today’s post, what do you think? Have you ever considered the option of making your own 2D or 3D explainer video? If you are thinking of creating one, we can help you produce it to get a spectacular result.
See you next week with a new theme. See you soon Kutukers!