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Advantages of using motion graphics By Kutuko Studio

You won’t be surprised if we tell you that quality animations and projects made in motion graphics and 3D can help boost the content of any brand and greatly increase the impact of their social networks.

Additionally, as we have already commented in some previous posts, if there is one thing that is a trend in the world of creativity applied to social media, it is video. Specifically, in recent years, motion graphic videos have become increasingly popular. Why? First and foremost, motion graphics videos seamlessly integrate a brand’s message with impactful creative elements. These elements include shapes, colors, music, and moving objects that capture attention and create a visual story. Furthermore, motion graphics videos greatly increase awareness of a brand’s content through their effective combination of message and creative elements.

Your 5 great benefits

1. Connect emotionally with your audience.

Motion graphics videos enhance brand engagement and recognition on social media, proven by successful campaigns from brands like Oreo and McDonald’s.

The movement and dynamism of motion graphics allows us to transmit a contemporary, fun and approachable personality to a multitude of brands that have decided not to remain anchored in the static image.


2. Make it easy. Simplify the understanding of complex ideas.

Our world is highly complex, with new apps, digital services, and technological products emerging daily. Therefore, brands must promote these offerings to potential customers and explain how they will address user and citizen needs. Simply conveying this information in a clear and concise manner is essential for successful marketing in this environment.

This is the area in which explanatory videos in motion graphics (in English explainer videos) become a very powerful audiovisual marketing and sales tool capable of making the dozens of reasons for buying a product or contracting a service understood in less than 1 minute.

3. Harness the power of the video mix.

Motion graphics techniques provide a way to mix diverse audiovisual content seamlessly through the use of animations and transitions, creating a cohesive visual and structural story.

Who hasn’t ever had to assemble several sequences in real image, app usage demos and static contents? If it weren’t for the use of coherent and attractive motion graphics it would be impossible. Therefore, take advantage of the resources of motion graphics and you will be able to brilliantly solve any project no matter how complex and heterogeneous its contents may be.


4. Get more impact with your content.

Nothing draws the human eye’s attention like graphics and moving images. If not, you can ask Google. According to their data, the probability of a content appearing on the first page of search results is multiplied by 53 when the content includes animations.

Thanks to the creative possibilities of motion graphics, you can turn boring, conventional content into a story that engages the audience, entertains them and makes the messages stay in their memory for much longer.

The advantages of products and data are much more attractive if you do a good job of designing and animating them.


5. Launch your videos where people are.

According to WeAreSocial’s latest 2020 report, social media continues to be the channel people use most to connect with family friends and brands.

The current context demands a deep understanding of social media codes and specifications. With this knowledge, we can leverage motion graphics to stand out from competitors and increase engagement. Motion graphics enable easy explanation of offerings, impactful communication with audiences, integration of diverse content, and connection with people where they are.


Your 5 great reasons why

Okay. We have already told you 5 more reasons why you should animate your social media content with a good dose of motiongraphics and quality 3D animations. We continue with 5 interesting examples of different uses that can serve to enhance the presence of brands in the field of Social Media.

Are you following us to discover them?


1. Spectacularly animated logos for your social pieces

Animation is without doubt already part of the identity elements of a brand, with the logo as the visual key. The latest studies highlight that consumers are attracted to simple, striking and dynamic logos 13% more. And motion graphics have a lot to offer in this respect: a fun point, a contagious rhythm, or a sober style that provides a professional finish to the brand image. Each logo requires its own style of animation. Take a look and tell us which one is your favourite.


2. Original video Explainer

At Kutuko, when we talk about explanatory motion graphics videos, we like to think of slightly different formats. There are many standardized solutions that use the same type of colors, characters, text animations, voice-overs and even music. At our company, we believe in going beyond mass-produced, low-cost videos and creating something truly unique. Our latest video, “A Secret Message,” is an example of this approach, featuring personalized illustrations, creative transitions, and emotional voiceovers. We are proud of the result and believe it distinguishes our work from traditional explainer videos.


3. Specific spots for social networks created in motion graphics

Some brands are strongly committed to super-productions for social networks created in motion graphics. It’s a delight to enjoy pieces like this one from McDonalds. When you give the same importance to social media as you do to the mainstream media, such as television or outdoor advertising, then the results can be just as spectacular.

4. Integration at all levels: British Council.

Surely the best thing that a brand can do today, that, wants to differentiate itself, is to generate a different and dynamic storytelling that connects with the audience, as well as applying motions graphics to its social channels with a strategic vision.

However, it is not a question of encouraging some loose element, or trying little things. The results are much better when the stakes are higher. 

The British Council recently shifted its social media content strategy from a static approach to one focused on animation and dynamism. This change has had a significant impact on the organization’s social media presence and engagement levels. The results of this new approach are visible and demonstrate the effectiveness of incorporating motion graphics into social media content.


5. Facebook headers in animated video

In conclusion, we’d like to highlight the potential of utilizing motion graphics or animated 3D videos for Facebook headers.

Mark Zuckerberg has opened up new creative possibilities for Facebook headers, with some brands utilizing them better than others. We encourage experimentation with motion graphics and animation to enhance the impact of your Facebook header. That is why, to demonstrate the potential, we share a stimulating example of a successful animated Facebook header.


We hope we have entertained you for a while and that this post has been of interest to you. From here we will continue to share quality content and good news that will help compensate a little bit for what may not be so good.

Keep up the good work and don’t stop taking care of yourself. We are going to continue reading.

Photo by Prateek-katyal on Unsplash

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