At the beginning of this year, our creative director Carlos Cabrera offered a masterclass at CICE CICE (School of Training in New Information Technologies)
The title of the masterclass was Dominate the Creative Monster. The path within the Motion Graphics and The Creative direction. In it, Carlos talked about creativity and the creative process, the different types of thoughts and methodologies that exist, through their experience.
It is a lie that there are creative people and people who are not. Creativity is a quality like any other that must be worked on, and it is important to know certain tricks / tips to know how to get out of those moments in which we don’t feel creative, and how to get ahead to solve those challenges that we are encountering, as creative as possible.