On the occasion for the premiere of Matrix 4 Resurrections, Hamilton, a designer watch brand, and Kutuko agreed to produce a high-impact video for one of its products. All in collaboration with Warner Bros. for an international broadcast launch. Hamilton took a classic design from its product catalog and transformed it into a new model, the PSR MATRIX watch based on the well-known saga. For this, they trusted Kutuko to create, keeping the storytelling and style of the Matrix world, a spectacular and impressive 3D spot starring their new watch. In addition, and as a key piece in the communication, a specific landing page was designed and developed set in the Matrix world where the user can immerse themselves in the story with the new limited edition PSR MATRIX watch as the central axis.
In Kutuko, thanks to our extensive experience creating videos and 3D spots and our methodology focused on creativity, we develop the project in record time without reducing the quality and exceeding the client’s expectations. In addition, the agile teams we have with a clear and standardized workflow, ensure a solid process in constant communication with the rest of the studio and team managers. The challenge was to represent the essence, style and scenarios of the matrix world while keeping the client’s product as the main character. All the human talent of the studio turned to a great development of hyper-realistic environments of the most iconic scenes of the film culminating with a great artwork that would enhance the product, the PSR MATRIX watch.
Hamilton decided to launch a major communication campaign to obtain the best results in terms of dissemination and awareness of its action. Therefore, the creation of a spectacular 3D spot with great impact to generate engagement in its audience, which was broadcasted worldwide through all its social media and marketing channels.