On the occasion of the renewal of the audiovisual communication of the Spatial Data Infrastructure of Spain, the Ministry of Transport and Urban Mobility contacted Kutuko to develop the new visual identity and main informative video.

The project presented an initial challenge in terms of content, as the IDEE performs a multitude of tasks, such as organising, connecting and disseminating hundreds of thousands of data between ministries, scientific organisations, governments and individuals.
The aim of the study, from the very beginning, was to mix a 3D style with a 2D style as it solved, on the one hand, through 3D a good visual impact and through 2D and motion graphics we could include a more explanatory layer that the project required due to the complexity of the information.

CLIENT

Ministerio de transporte y movilidad urbana

YEAR

2021

Creative Development

The coexistence of the 3D and 2D styles was the challenge we faced during the whole process. We had to plan at a very early stage how and at what moments we would visually intersperse both styles and, with regard to the workflow, we had to foresee very well how to optimise and order it (phases and hierarchy) so that it would not turn against us. Being a project of this nature, the workflow of the project has nothing to do with that of a full3D project. There was an added difficulty as we had to transmit to the client as clearly as possible how we wanted to set up the project, which led us to draw a very detailed story of each scene.

If you are interested in storyboards here are some tips on the subject (Storyboard and animatic)

Stills & clips

Final Video

Team Credits

Client: Instituto Geográfico Nacional Project Manager: Álvaro Ibáñez
Creatives Directors:Maite Martínez
 
Lead 3D Artist: Maite Martínez
3D Artist: Ricardo Gallardo, Adrián Sánchez
2D Artist: Victor Angulo 3D Modeling: Daniel Jiménez

Learnings & notes

Here are 10 sentences with which the team give us when in one of our dynamics they told us about the project in detail. Their successes, desires, discoveries, downfalls, etc. (it is not wasted and as you will understand there is top secret information that we cannot show you).

1. Psychological learning

/ Changing the project completely and having to take on a new start.

2. Be clearer with the client

/ Create the phases and documents so that understanding is without the need for any exposition.

3. No previews were ever sent

/ Mix of low level shots, stills and story drawings.

4. Technical challenge

/ Combination of 2D, 3D, 2D-3D mix, multiscreen, shooting + multiscreen integration, real images, maps and text.

5. The mix starts from the story

/ Once we thought about what was better to do with one technique or another for better organisation. We had the list of elements that were needed..

6. The 3D workflow is the inverse of the 2D workflow

/ In-depth study of the workflow to optimise the process as much as possible without losing the mixing intention

7. The colour treatment is different

/ Matching them was complex, although it helped to have a combination of media (dark backgrounds were put in 2D)

8. Import nulls from C4D to After

/ We discovered a tag that makes it very easy to move objects and animations from one software to another

9. IGN people do a lot of things

/ And they are very active in social networks!

10. It’s very difficult to……

/ to say the word infrastructure

#visualiswonderful