Azure is a complete set of cloud services that developers and IT professionals use to create, deploy and manage applications through their global network of data centers.

Our video seeks to show Microsoft’s positioning on open source and break boundaries with developer’s communities.

CLIENT

MICROSOFT

YEAR

2018

MEET BRADY

Brady is the super fierce mascot of open source solutions that run on Microsoft Azure and the star of our video. It was born last year from the mind of Marina McDonagh as a metaphor for our own open source journey (hint: it may have taken us a while to start, but it’s hard not to realize how fierce it is now).

Starting from the simple 2D illustration we had created with Microsoft, we began to sketch how our Brady would be in 3D. Finally, we modeled, texturized and rigged it so that it could come alive in our video.

STILLS

PROCESS REEL