For us, the essence of mapping is: generating surprising relationship between an audience, a brand and its message, through visual techniques that excite and connect.
Through video mapping we project or display an animation or images on real surfaces, normally inanimate, to achieve an artistic and unordinary effect based on the movements that animation creates on that surface.
The most common mapping is the one we see on monumental buildings accompanied by sounds to make a greater spectacle. In this way an interaction with the public is achieved, and a relationship between art, technology and society is created. These are fundamental characteristics in contemporary art.
3D mapping is a new video technique that allows to create a powerful illusion that makes the non-existent objects real, transforming almost any surface into a living environment.