Bullpadel teamed up with Kutuko to bring their annual campaign to life, led by the claim “TOTAL PLAY”; a clear statement that with this racket, nothing is impossible, it can return anything.

To illustrate this, we created a high-impact CGI piece where powerful cannons launch balls made from extreme and unexpected materials. The Bullpadel racket smashes through each one, proving itself indestructible and ready to master any challenge. A bold visual metaphor that elevates the racket beyond the game — transforming it into a symbol of strength, confidence, and total dominance on the court.