ESLAND by TheGrefg
Kutuko collaborated with agency Fan Content on the audiovisual identity of TheGrefg’s ESLAND awards. The project includes the main ident and a visual language for the event’s communication.
Land of Creators
Under the Land of Creators idea, a mysterious artefact represents the possibility of gaining creative abilities. The fiction connects with technology and content creation, translating that concept into the awards’ visual world.
Kutuko’s contribution
The joint branding and audiovisual work builds an identity for the event broadcast on Twitch. The imagery and process explore the artefact, its setting and the art direction connecting the pieces.
- Client ESLAND
- Agency   Fan Content
- Year   2021 - 2022
- Sector Entertainment and events
- Format Audiovisual identity and ident
Behance Featured
3D
Under the claim "Land of Creators" and the premise of creating "the artifact" that represents an object of unknown origin that lands on our planet and grants whoever touches it tools and abilities for creation, a metaphor about the emancipation of talent thanks to technology and the emergence of content creators in the world of entertainment, we produced the main IDENT of the event from which all other communication components were subsequently born.
Under the claim "Land of Creators" and the premise of creating "the artifact" that represents an object of unknown origin that lands on our planet and grants whoever touches it tools and abilities for creation, a metaphor about the emancipation of talent thanks to technology and the emergence of content creators in the world of entertainment, we produced the main IDENT of the event from which all other communication components were subsequently born.
Team credits:
- Creative Directors Carlos Cabrera
- Lead 3D Artists Ibón Vergara, Carlos Cabrera
- 3D Artists Azucena Escalona, Daniel Pomares, Andrea Marshall
- 3D Modeling   Daniel Jiménez
- Sound Design   Rodrigo Marchán
- Client ESLAND
- Agent Fan Content
- Project Manager   Álvaro Ibáñez
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Related project: F1 MOVISTAR