F1 MOVISTAR
The most exciting sport on the television lineup deserved an image as powerful as a single-seater's engine. With this premise, the VAMOS channel entrusted Kutuko with the creation of the visual identity for their F1 programs. Our proposal was a universe of passion in motion, driven through the narrative power of "Slow motion" and inspired by the work of photographer Vladimir Rys.
- Client TBS
- Year 2019
We will build the proposal around the most representative elements of F1 to create the universe of "Race Day." A program of excitement and passionate analysis that "stops time" in each broadcast. We created six still lifes frozen in time that aim to capture the emotion and detail of those moments.
All the backgrounds of the still lifes will be broken down by speed, generating a great contrast with Slow-Motion. We rely on the photographer Vladimir Rys to create this sensation.
We will build the proposal around the most representative elements of F1 to create the universe of "Race Day." A program of excitement and passionate analysis that "stops time" in each broadcast. We created six still lifes frozen in time that aim to capture the emotion and detail of those moments.
All the backgrounds of the still lifes will be broken down by speed, generating a great contrast with Slow-Motion. We rely on the photographer Vladimir Rys to create this sensation.
Team credits:
- Creative Directors Carlos Cabrera
- Lead 3D Artists Carlos Cabrera
- 3D Artists Maite Martínez, Raúl Martínez
- 3D Modeling Daniel Jiménez
- Sound Design Rodrigo Marchán
- Client TBS
- Project Manager Álvaro Ibáñez