Signify Rovers Idris
SIGNIFY entrusted us with the creation of a campaign to support the launch of their new line of elegant, color-changing bathroom lights. The aim was to produce a visually captivating piece that would not only highlight the aesthetic appeal of these lights but also their transformative effect on bathroom spaces. We merged creative storytelling with technical precision, striving to convey the innovative design and versatility of SIGNIFY's lighting solutions. Our objective was to leave a lasting impact on viewers, helping them appreciate how these lights can enhance the ambiance and functionality of their bathrooms with style and sophistication.
- Client Signify
- Year 2024
It has been a real challenge to transform the client's briefing into a piece that stands out for its dynamic rhythm from start to finish. We enriched it by refining every detail within the animation and product visualization. - Gerard Jáuregui, Lead 3D Artist
Creativity often thrives on flexibility, and the ability to leap between ideas—whether taking deliberate steps or making intuitive jumps—fuels innovation. A team that can pivot from one strong concept to another is like a force that accelerates their creative momentum, allowing them to break free from the constraints of traditional, linear thinking. - Carlos Cabrera, Creative Director
It's always exciting when projects require mastering different disciplines. In this case, space design was key to creating the perfect bathroom, making the product stand out as much as possible. - Gerard Jáuregui, Lead 3D Artist
Take a look at our gallery and explore moments captured in every shot.
Team credits:
- Creative Directors Gerard Jáuregui, Carlos Cabrera
- Lead 3D Artists Gerard Jáuregui
- 3D Artists Jota López, Adrián Sánchez, Ibón Vergara
- Sound Design Rodrigo Marchán
- Client Signify
- Project Manager Álvaro Ibáñez