TEKA partnered with Kutuko to bring its new Built-in Max Series refrigerators to life through a striking CGI piece focused on one simple idea: more space, without taking up more space. Designed to offer greater storage capacity while fitting seamlessly into modern kitchens, the new range combines functionality with a clean and integrated design.
To communicate these qualities, we developed a visual world that puts space at the center of the story. Through CGI, product and environment come together to highlight the contrast between the refrigerator’s compact exterior and its generous interior capacity, showing how smart design can create more possibilities for everyday life without compromising the look and harmony of the home.
"The art of design is about knowing when to stand out… and when to blend in. Creative freedom gave us the chance to turn a technical idea into a visual piece where product and space feel like one."
-Daniel Pomares, Lead 3D Artist