Xiaomi Love Story
Xiaomi partnered with Kutuko to launch the global campaign for its newest product, the Robot Vacuum 5 Pro. The goal of the campaign was to tell an engaging and exciting story that would really grab the audience’s attention.The initial direction came from Xiaomi, led by David Poncelas and Shuning (Shirley) C., who aimed to communicate the product through an emotional and accessible lens rather than a purely technological one. Building on that foundation, Kutuko expanded and structured the narrative, creating “Love Story”, the tale of two dust particles who fall in love, a charming metaphor that turns everyday dirt into endearing protagonists and places the product naturally within the storytelling arc.
- Client Xiaomi
- Year 2025
We came up with a series of scenes where the main characters are little dust bunnies that fall in love:
Another goal, besides creating an emotional audiovisual story, was to showcase the product and highlight its features.
We also took part in the social media campaign, creating a series of posters to build anticipation for the launch.
Some behind de scenes from the project!
Team credits:
- Creative Directors Daniel Pomares, Gerard Jáuregui, Carlos Cabrera
- Lead 3D Artists Daniel Pomares, Gerard Jáuregui
- 3D Artists Luis Marín, Carlos Cabrera, Adrián Sánchez
- Sound Design Rodrigo Marchán
- Client Xiaomi
- Project Manager Álvaro Ibáñez