Adidas Exclusive
For the launch of Adidas' new sports fashion collection, Decimas contacted us to create some pieces to be integrated into the campaign. To achieve this, we were tasked with producing a visually-striking 3D audiovisual production that played with the concept of Big&Small, while simultaneously avoiding the hyper-realism that we typically employ in most of our work.
- Client DECIMAS
- Year 2022
As a complement to this campaign, we also designed and produced three high-quality print images that were used to adorn some of the storefronts, helping to effectively showcase the new sports products in an eye-catching manner.
As a complement to this campaign, we also designed and produced three high-quality print images that were used to adorn some of the storefronts, helping to effectively showcase the new sports products in an eye-catching manner.
"The biggest challenge of this project was to seamlessly integrate the workflow process of different software programs,
with the goal of achieving the level of detail that we desired without losing efficiency."
- Rodrigo Marchán and Gerard Jauregui
"The biggest challenge of this project was to seamlessly integrate the workflow process of different software programs,
with the goal of achieving the level of detail that we desired without losing efficiency."
- Rodrigo Marchán and Gerard Jauregui
Team credits:
- Creative Directors Maite Martínez, Carlos Cabrera, Rodrigo Marchán
- Lead 3D Artists Rodrigo Marchán
- 3D Artists Maite Martínez, Rodrigo Marchán, Adrián Sánchez, Gerard Jauregui, Alicia Moreno
- 3D Modeling Daniel Jiménez
- Marvelous Designer Rodrigo Marchán
- Sound Design Rodrigo Marchán
- Client DECIMAS & Adidas
- Project Manager Álvaro Ibáñez