Adidas Exclusive
Décimas commissioned Kutuko to create launch assets for an Adidas sportswear collection. The project combines 3D animation and shop-window imagery within a shared visual world.
Big & Small: playing with scale
The Big & Small concept uses contrasting sizes to present the garments from an unexpected perspective. Deliberately moving away from hyperrealism, the approach makes scale a central art direction device.
Kutuko’s contribution
The work brings together creative direction, 3D production, modelling and sound. Alongside the audiovisual pieces, three images were developed for print, extending the campaign idea into the retail environment.
- Client   DECIMAS
- Year   2022
- Sector Sports fashion
- Format 3D film and campaign imagery
As a complement to this campaign, we also designed and produced three high-quality print images that were used to adorn some of the storefronts, helping to effectively showcase the new sports products in an eye-catching manner.
As a complement to this campaign, we also designed and produced three high-quality print images that were used to adorn some of the storefronts, helping to effectively showcase the new sports products in an eye-catching manner.
"The biggest challenge of this project was to seamlessly integrate the workflow process of different software programs,
with the goal of achieving the level of detail that we desired without losing efficiency."
- Rodrigo Marchán and Gerard Jauregui
"The biggest challenge of this project was to seamlessly integrate the workflow process of different software programs,
with the goal of achieving the level of detail that we desired without losing efficiency."
- Rodrigo Marchán and Gerard Jauregui
Team credits:
- Creative Directors Maite Martínez, Carlos Cabrera, Rodrigo Marchán
- Lead 3D Artists Rodrigo Marchán
- 3D Artists Maite Martínez, Rodrigo Marchán, Adrián Sánchez, Gerard Jauregui, Alicia Moreno
- 3D Modeling   Daniel Jiménez
- Marvelous Designer   Rodrigo Marchán
- Sound Design   Rodrigo Marchán
- Client DECIMAS & Adidas
- Project Manager   Álvaro Ibáñez
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Related project: Decimas Unisex