Hamilton Engraving Service
Kutuko developed three pieces to introduce Hamilton’s engraving service. The project focuses on personalising a watch through laser engraving and the meaning of a detail chosen for an individual.
The detail that makes a watch personal
Three watches modelled in 3D present the service through an elegant, contemporary language. Attention shifts from the object as a collection model to the object as a personal piece.
Kutuko’s contribution
Creative direction, 3D artistry, modelling and sound design build the series. The project shows an application of CGI in which explaining a service matters as much as representing the product.
- Client Hamilton
- Year 2023
- Sector Watchmaking
- Format Three product films
"Collaborating with a brand of Hamilton's caliber always involves a significant degree of rigor. It's not just about highlighting the product; it's also about crafting a contemporary and meticulously refined aesthetic that harmonizes the art of the piece.."
- Gerard Jáuregui, Project Director
"Collaborating with a brand of Hamilton's caliber always involves a significant degree of rigor. It's not just about highlighting the product; it's also about crafting a contemporary and meticulously refined aesthetic that harmonizes the art of the piece.."
- Gerard Jáuregui, Project Director
"Our main goal is always finding beauty even in the smaller actions.
In this project we heighten the concept of portraying our feelings for our loved ones on the Hamilton watches by creating the most artistic depiction ever of a laser engraving."
- Adrián Sánchez, 3D Artist
"Our main goal is always finding beauty even in the smaller actions.
In this project we heighten the concept of portraying our feelings for our loved ones on the Hamilton watches by creating the most artistic depiction ever of a laser engraving."
- Adrián Sánchez, 3D Artist
Team credits:
- Creative Directors Maite Martínez, Gerard Jáuregui, Carlos Cabrera
- Lead 3D Artists Gerard Jáuregui, Ibón Vergara
- 3D Artists Adrián Sánchez, Daniel Pomares
- 3D Modeling Daniel Jiménez
- Sound Design Rodrigo Marchán
- Client Hamilton
- Project Manager Álvaro Ibáñez
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Related project: Hamilton Ventura Dragon