TENDAM, one of the main European companies in the fashion industry, contacted us for the creation of 6 creative loops to incorporate into the website of their new sports clothing line: Dash and stars.

The goal was clear, to creatively showcase each of the technologies used in the garments.

We wanted to find the most inspirational essence of each of the six textile technologies of Dash and Stars. To do this, we studied the briefing in detail in order to conceptually extract the key precepts of the brand: Innovation and technology that guarantee textiles perfectly adapted to the physique of women and their movements when doing high and low impact sports. The creative team focused on finding from the beginning the characteristics that most represent and differentiate each of the different fabrics, putting them at the service of the comfort and security that women need. That's why they worked on abstract concepts, movements, and interactions between elements that visually evoke the functions of each of the different technologies: Fabrics that caress, protect, accommodate, etc. and adapt to the female body to help it practice any sport in the best possible way.