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IGN – IDEE

On the occasion of the renewal of the audiovisual communication of the Spanish Spatial Data Infrastructure, the Ministry of Transportation and Urban Mobility contacted Kutuko to develop the new visual identity and main informative video.

The project presented an initial challenge in terms of content, as the IDEE performs countless tasks, such as organizing, connecting, and disseminating hundreds of thousands of data among ministries, scientific organizations, governments, and individuals.

The objective of the study, from the very beginning, was to mix a 3D style with a 2D style, as this would provide a good visual impact through the 3D aspect, and through the 2D and motion graphics, we could include an additional explanatory layer required by the project due to the complexity of the information.

Behance
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3D / After Effects

The creative challenge we faced throughout the process was the coexistence of the 3D and 2D styles. We had to project at a very early stage how and when we would visually intersperse both styles. In terms of workflow, we had to plan very well how to optimize and organize it (phases and hierarchy) so that it would not turn against us.

As a project of this nature, its workflow has nothing to do with that of a fully 3D project. There was an added difficulty because we had to convey to the client as clearly as possible how we wanted to set up the project, which led us to draw a very detailed story of each scene.

The creative challenge we faced throughout the process was the coexistence of the 3D and 2D styles. We had to project at a very early stage how and when we would visually intersperse both styles. In terms of workflow, we had to plan very well how to optimize and organize it (phases and hierarchy) so that it would not turn against us.

As a project of this nature, its workflow has nothing to do with that of a fully 3D project. There was an added difficulty because we had to convey to the client as clearly as possible how we wanted to set up the project, which led us to draw a very detailed story of each scene.

Team credits:

hello@kutuko.es
00 (+34) 644709163

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MADRID 28037
SPAIN