Decimas Unisex
How to wear a hoodie? The new Decimas campaign revolves around this question. For the launching of its UNISEX line, from Kutuko, we were in charge of creating a powerful video that showed through different characters its new collection "FOR ALL". For this, we were in charge of producing a piece that transmitted the message in a clear, direct and visual way. The new unisex collection has neither gender nor age. Introducing Ariel, Alex, Andrea, Sam and Zuri.
- Client DECIMAS
- Year 2023
Motion Design Awards
Video of the day
"Working in 3D animation always poses the challenge of bringing life to inanimate objects, and in this project, that idea was stronger than ever. We developed the characterization and animation of 6 characters with the goal of highlighting and differentiating the new Decimas collection"
- Gerard Jáuregui, 3D Artist
"Working in 3D animation always poses the challenge of bringing life to inanimate objects, and in this project, that idea was stronger than ever. We developed the characterization and animation of 6 characters with the goal of highlighting and differentiating the new Decimas collection"
- Gerard Jáuregui, 3D Artist
"Working in 3D animation always poses the challenge of bringing life to inanimate objects, and in this project, that idea was stronger than ever. We developed the characterization and animation of 6 characters with the goal of highlighting and differentiating the new Decimas collection"
- Gerard Jáuregui, 3D Artist
"Working in 3D animation always poses the challenge of bringing life to inanimate objects, and in this project, that idea was stronger than ever. We developed the characterization and animation of 6 characters with the goal of highlighting and differentiating the new Decimas collection"
- Gerard Jáuregui, 3D Artist
"Our objective was to produce highly detailed character designs that would imbue each protagonist in the campaign with a unique personality. We meticulously considered every aspect of characterisation, accentuated each gesture, and refined the animations to perfection, resulting in characters that truly stand out"
- Gerard Jáuregui, 3D Artist
"Our objective was to produce highly detailed character designs that would imbue each protagonist in the campaign with a unique personality. We meticulously considered every aspect of characterisation, accentuated each gesture, and refined the animations to perfection, resulting in characters that truly stand out"
- Gerard Jáuregui, 3D Artist
Check out our process reel for a glimpse of how we meticulously attended to every detail.
Check out our process reel for a glimpse of how we meticulously attended to every detail.
Team credits:
- Creative Directors Carlos Cabrera, Rodrigo Marchán
- Lead 3D Artists Rodrigo Marchán, Carlos Cabrera
- 3D Artists Daniel Pomares, Adrián Sánchez, Gerard Jauregui, Alicia Moreno, Tatyana Ortega
- 3D Modeling Daniel Jiménez
- Sound Design Rodrigo Marchán
- Client DECIMAS
- Project Manager Álvaro Ibáñez