Mercedes Benz Cyber Weekend
The Mercedes-Benz Cyber Weekend project brings together a 3D piece and campaign imagery developed by Kutuko. The brand’s emblem sits within an environment of intense colour and digital forms.
A digital expression of Cyber Weekend
Blue, green and violet tones and the treatment of surfaces create an expressive interpretation of the Cyber Weekend world. The Mercedes-Benz identity provides a recognisable focal point within an abstract composition.
Kutuko’s contribution
The credited team brings together creative direction, 3D artistry and modelling. The film and gallery show how this visual language translates into campaign images while keeping the brand at their centre.
- Client   Mercedes Benz
- Year   2021
- Sector Automotive
- Format 3D film and campaign imagery
Team credits:
- Creative Directors Carlos Cabrera
- Lead 3D Artists Carlos Cabrera, Maite Martínez, Ibón Vergara
- 3D Artists Luis Marín
- 3D Modeling   Daniel Jiménez
- Client Mercedes Benz
- Project Manager   Álvaro Ibáñez
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Related project: WOW – House of Brands