Hamilton PSR Matrix
On the occasion of the release of Matrix 4 Resurrections, Hamilton and Kutuko agreed to produce a high-impact video for one of its products. All in collaboration with Warner Bros. for an international release.
Hamilton took a classic design from its product catalog and transformed it into a new model, the PSR MATRIX watch based on the well-known saga. They entrusted Kutuko to create a spectacular and impactful 3D spot, maintaining the storytelling and style of the Matrix world, starring their new watch.
Additionally, as a key piece in communication, a specific landing page set in the Matrix world was designed and developed where users can immerse themselves in the story, centered around the new limited edition PSR MATRIX watch.
- Client Hamilton Watch
- Year 2021
Motion Design Awards
Video of the day
The challenge was to represent the essence, style, and settings of the Matrix world while keeping the client's product as the main protagonist. All the human talent in the studio was dedicated to a major development of hyper-realistic environments from the movie's most iconic scenes, culminating in a great artistic work that would enhance the product, the PSR MATRIX watch.
The challenge was to represent the essence, style, and settings of the Matrix world while keeping the client's product as the main protagonist. All the human talent in the studio was dedicated to a major development of hyper-realistic environments from the movie's most iconic scenes, culminating in a great artistic work that would enhance the product, the PSR MATRIX watch.
Hamilton bet on launching a major communication campaign to achieve the best results in terms of dissemination and awareness of their action. Therefore, they created a spectacular and high-impact 3D spot to generate engagement with their audience, which they globally distributed through all their social media and marketing channels.
Hamilton bet on launching a major communication campaign to achieve the best results in terms of dissemination and awareness of their action. Therefore, they created a spectacular and high-impact 3D spot to generate engagement with their audience, which they globally distributed through all their social media and marketing channels.
Team credits:
- Creative Directors Carlos Cabrera
- Lead 3D Artists Diego Gastelut
- 3D Artists Rodrigo Marchán, Mario Fides, Javier García, Ibón Vergara
- 3D Modeling Daniel Jiménez
- Sound Design Rodrigo Marchán
- Client Hamilton
- Project Manager Álvaro Ibáñez