WOW – House of Brands
Kutuko developed a teaser for the opening of WOW House of Brands, the Madrid concept store. The piece introduces a new retail space through a contemporary art direction approach.
Introducing a new retail experience
The teaser format offers a first encounter with the brand’s world. The intention is to give this introduction a visual identity, using 3D as a medium of expression.
Kutuko’s contribution
Creative direction, 3D production and sound shape the piece. The project brings the teaser and its imagery together to explore an application of CGI to retail communication and the launch of a brand space.
- Client   WOW
- Year   2023
- Sector Retail and fashion
- Format Opening teaser
"The project's objective was to translate the client's briefing into a visually striking, memorable, and modern concept.
It also involved working on a meticulously crafted and refined art direction."
- Carlos Cabrera, Creative Director
Team credits:
- Creative Directors Carlos Cabrera, Maite Martínez
- Lead 3D Artists Gerard Jáuregui, Daniel Pomares
- 3D Artists Tatyana Ortega, Adrián Sánchez
- Sound Design   Rodrigo Marchán
- Client   WOW
- Project Manager   Álvaro Ibáñez
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Related project: ESLAND by TheGrefg