WE LOVE YOUR PRODUCT – Xiaomi
WE LOVE YOUR PRODUCT is a Kutuko creative exploration built around a Xiaomi smartphone. The project uses the product as a starting point to investigate relationships between architecture, nature and 3D art direction.
Architecture, landscape and a smartphone
The approach references Ricardo Bofill’s La Muralla Roja. Water, sand and light accompany the phone within an architectural environment that alternates attention between the object and the space.
Kutuko’s contribution
Creative direction and 3D artistry develop a distinctive world for this visual research. The piece forms part of the studio’s self-initiated research in product visualisation and art direction.
- Client -
- Year   2020
- Sector Self-initiated research · Technology
- Format Product visual study
Behance Featured
Motion Graphics / AE
Motion Design Awards
Video of the day
Team credits:
- Creative Directors Maite Fernández, Ricardo Gallardo
- 3D Artists Maite Fernández, Ricardo Gallardo
- Client Personal R&D
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Related project: Xiaomi Love Story