Abantera Mattresses
Abantera, with his new range of mattresses for hotels, hospitals, and individuals, has once again entrusted Kutuko with the creation of their visual campaign for the launch of their new range of products. The challenge was to showcase the mattresses in different contexts while maintaining an elegant, fresh, and premium look and feel throughout the campaign.
Kutuko was responsible for designing the visual strategy for the campaign, creating a inspirational video with a high end 3D production.
- Client Abantera
- Year 2022
Motion Design
Awards
Video of the day
One of the most significant hurdles in this project has been to develop a personalized interior design for each mattress that accentuates their key features, such as comfort and exclusivity. To achieve this, we focused on an art direction that would elevate the aesthetic harmony we aimed for.
- Gerard Jáuregui
One of the most significant hurdles in this project has been to develop a personalized interior design for each mattress that accentuates their key features, such as comfort and exclusivity. To achieve this, we focused on an art direction that would elevate the aesthetic harmony we aimed for.
- Gerard Jáuregui
Team credits:
- Creative Directors Carlos Cabrera
- Lead 3D Artists Gerard Jauregui, Ibón Vergara
- 3D Artists Adrián Sánchez, Mario Fides
- 3D Modeling Daniel Jiménez
- Sound Design Rodrigo Marchán
- Client Abantera
- Project Manager Álvaro Ibáñez