Hamilton PSR Red
Kutuko developed a CGI film for Hamilton PSR Red that places the watch within a story inspired by natural forces. The product emerges from a volcanic landscape through a sequence of visual transformations.
A watch born from a volcanic landscape
The formation of components and strap is a creative fiction connecting the product with the landscape. The story progresses towards a cosmic detonation, connecting the film’s world with the idea of a pulsar.
Kutuko’s contribution
Creative direction, 3D production, modelling and sound build the transition between nature, object and cosmos. The project explores how a watch can lead a narrative world while retaining its product identity.
- Client   Hamilton
- Year   2022
- Sector Watchmaking
- Format CGI product film
Motion Design Awards
Video of the day
This digital icon, which retains its futuristic aesthetic over 50 years later, is inspired by pulsating neutron stars, hence its characteristic engraved back.
This digital icon, which retains its futuristic aesthetic over 50 years later, is inspired by pulsating neutron stars, hence its characteristic engraved back.
Team credits:
- Creative Directors Carlos Cabrera
- Lead 3D Artists Ibón Vergara, Carlos Cabrera, Luís Marín
- 3D Artists Rodrigo Marchán, Diego Gastelut
- 3D Modeling   Daniel Jiménez
- Sound Design   Rodrigo Marchán
- Client Hamilton
- Project Manager   Álvaro Ibáñez
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Related project: Hamilton PSR Matrix