Hamilton, following the classic PSR model and after releasing a special edition for the movie Matrix 4, wanted to embellish the famous product with a piece for its RED edition.

The concept, creative idea, and storytelling for this piece were very clear - the product was born from nature. The representation of this inexhaustible source of energy led to a volcanic landscape, somewhat aggressive, from which the classic PSR RED watch model is born, propelled from the core of the earth itself. From that moment on, natural phenomena capable of shaping and completing the watch strap and other parts that have been forming and developing inside the volcano are triggered. The formation culminates with a PULSAR or cosmic detonation that empowers the product, thus sealing its birth.