RTVE has once again placed its trust in Kutuko for the conceptualization and development of its Christmas Campaign 2019 / 2020. In this campaign we enter Christmas mode. We wanted to make a nod to the airplane mode, to the disconnect mode of the mobile phone, from work, from routine and enjoy Christmas. A tribute to that “something” that activates us and frees us from notifications, calls and routine marked by technology.
Our idea focuses on closely and amicably opposing everyday actions that are transformed when we are at Christmas. With this strategy we try not to fall into sentiment, but to connect with the most emotional of Christmas, reunion, illusion, fun, new purposes… ”. The campaign is made up of several pieces, and each of them has two atmospheres, at first everyday sounds and a bell that subtly allow us to intuit something, and then the Christmas song starts to sound and introduces us fully into Christmas mode. RTVE’s own content pieces have worked with the recognizable tunes of the programs.