Bullpadel Vertex 04
Kutuko developed a CGI campaign to introduce the Bullpadel Vertex 04. The film connects the racket’s design, carbon finishes and references to technologies such as Curv:Aktiv and Vibradrive within a dynamic visual story.
Racket technology in a testing world
An imaginary testing environment expresses the product’s character. These situations act as campaign metaphors, moving from material detail to action in service of the campaign concept.
Kutuko’s contribution
Creative direction, 3D artists, 2D elements and sound contribute to the visual world. The case shows how to build a sports film around a product and the ideas defining its launch.
- Client Bullpadel
- Year 2023
- Sector Sport · Padel
- Format CGI launch campaign
"Showing the enhances of the new Bullpadel rackets was a pretty delightful challenge.
Focusing on the details that makes them stand out we designed a high level testing set which delivers powerful images channeling the product top category."
- Adrián Sánchez, Lead 3D Artist
"It was a pleasure to work on this project, in which we managed to combine different workflows, aesthetics and sensations to transmit to end up with a very well consolidated sports piece."
- Luís Marín, Lead 3D Artist
Team credits:
- Creative Directors Luis Marín, Carlos Cabrera, Maite Senosiain
- Lead 3D Artists Luis Marín, Adrián Sánchez, Maite Martínez, Ibón Vergara
- 3D Artists Daniel Pomares, Alicia Moreno
- 2D Artist Juliana Cervantes
- Sound Design Rodrigo Marchán
- Client Bullpadel
- Project Manager Álvaro Ibáñez
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Related project: Bullpadel Hack 05